Scale-up Customer Experience
with intelligence, passion and creativity
About me.
Highly motivated and adaptable, I thrive in collaborative settings and bring a strategic focus to every project.
I am a dynamic professional with nearly 14 years of international experience. My career started as a contractor at Google in Dublin, Ireland, where I gained a strong foundation in digital marketing. I then moved to Athens, Greece, to work in media and advertising for an online travel startup, in a fast-evolving industry. My journey continued in London, where I transitioned into analytics within the travel sector and ventured into freelancing, expanding my expertise and versatility across projects, industries and clients.
Back in Germany, I further specialised in the automotive and manufacturing sectors on corporate level, taking on strategic and senior roles that leveraged my business acumen and experience in managing large teams. In these positions, I drove key initiatives, optimised processes, and developed growth strategies that aligned with market demands.
My focus.
Analytics
Insights that guide and drive strategic actions.
Transformation
Enable digital transformations at scale.
Management
Strategic leadership that optimises performance.
CX Strategy
Leverage technology and drive innovation.
Why Select Me?
mindset
Passionate about data and technology. I can help transform businesses by exploring their goals and generate true business value.
skillset
Project leadership and people management experience. Ability to deal with strategic and technical challenges, to achieve in target.
toolset
Proficient working in a matrix organisation with various interdependencies and technologies developing new frameworks and solutions.
Great life experience working abroad in Ireland, Greece and the United Kingdom with global teams doing business internationally.
Worked in permanent roles for 7+ years and self-employed since 2016 as a freelancer in start-ups and enterprise businesses for various industries.
- Web Science, M. Sc.
- Business Administration, B. Sc.
- Certified Scrum Product Owner®
- 3x Salesforce Certified
- Analytics & Commercial Certification
Explore my awesomeness.
Ricard Giner
Vice President
Eva worked for almost two years in my team and had a real understanding of the underlying metrics so we were able to make strategic decisions. She was also very sharp at presenting the data, extracting the elements that mattered. Eva is a patient, critical worker, as well as a humorous and intelligent colleague. Future clients will gain major value from her insights and contributions.
Filipa Soares
Performance Maketing
Since the beginning Eva’s outstanding reporting skills helped drive the online strategy and demonstrated the ability to take on new projects that were difficult and critical to the company’s growth. In taking on the new web analytics strategy, she implemented advanced tracking methods and CRO capabilities. She is an amazing asset to the team and I would work with her again..
Femi Oduwemi
Optimisation Manager
Eva is a talented Web Analyst and vast in the use of Adobe Analytics. Her presentation skill also stood out during this period. During her time with us she provided our clients with excellent support in the areas of Analysis. She was a good team player and also helped educate the agency at large on the importance of various web analytics concepts. I will definitely work with Eva again.
FTE 500 companies and service agencies
As a freelancer I was contracted by well-known agencies and therefore not permitted to share any project details – happy to present ideas and approaches related to my services in a personal discussion for your reference.